Once he had the bright idea for the company, success did not pour in. He had to relaunch the company, not once, not twice... but 6 times before anyone really paid attention.
In 2008 while they were on TV being interviewed by CNN for helping 800 people find a place to stay for the DNC, they were still trying to find a way to make ends meet.
Joe says, "For the first three or four years it was the most dismal painful years of my life."
How many times have you relaunched your business before thinking it would never work?